Virtual Worlds

Virtual worlds - real markets! 

A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. This habitation usually is represented in the form of two or three-dimensional graphical representations of humanoids (or other graphical or text-based avatars). Some, but not all, virtual worlds allow for multiple users.

As virtual world is a fairly vague and inclusive term, the above can generally be divided along a spectrum ranging from:

* massively multiplayer online role-playing games or MMORPGs where the user playing a specific character is a main feature of the game
* massively multiplayer online real-life/rogue-like games or MMORLGs, the user can edit and alter their avatar at will, allowing them to play a more dynamic role, or multiple roles.

Virtual Worlds:
SecondLife
Entropia Universe
There
Active Worlds
etc.

NEXT-HORIZON stands for advice and concept, in order to use marketing und advertising in virtual worlds optimally.